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About Us

WHAT WE ARE

IME (Investments made Easy) Capital is a boutique investments firm that provides end to end services to investors, families and corporates about all their investments, customised to their unique financial needs. 

What you can expect at IME is the best of two worlds – the DNA, ethos and personal attention of a boutique firm combined with institutional practices and research methodologies of a global asset management firm. 

We believe wealth and well-being are two sides of the same coin, and our approach therefore is more comprehensive and custom-made to the unique needs of our investors.

OUR VISION

To bring the research process rigour of institutional asset management firms, to the management of individual investor portfolios. 

OUR MISSION STATEMENT

At IME Capital, we aim to disrupt the wealth management industry and break new ground by putting research before sales and by executing an unmatched level of knowledge sharing via an innovative Research Management Solution.

THE GENESIS

IME was founded by Ashi Anand – in his career of over 20 years as a fund manager, Ashi found structural flaws in the workings of the wealth management industry. He used his experience, knowledge and instinct to found IME Capital – a firm free of conventional restraints; one that focuses on research, expertise and innovation, and can do this with integrity.

ABOUT THE FOUNDER

Ashi spent 2 decades managing funds and investments for large firms like ICICI Prudential and Kotak Mahindra. Among his accomplishments are the fact that he was one of the youngest fund managers of his time, which helped him gain years of insight and experience.