Sundaram Alternates S.E.L.F

Scheme Rating

IME Scheme Rating

3 of 5 stars

Reasonable Investment Option: Sundaram SELF is a reasonable investment option amongst Flexi-cap funds, having a long track record and benefiting from Sundaram’s niche of South-based small&mid-cap companies.

IME Strategy Rating

3 of 5 stars

Focused Strategy on core themes: Tightly defined strategy in terms of focus themes, asset-light, and free cash-generating business. Strategy fairly closed followed in actual practice. A moderate level of diversification (20-25 stocks) is reasonable given the higher volatility of mid-caps. The strategy focuses on themes – consumer discretionary, financial services, chemicals, and cement. The strategy has matured successfully with its flexi-cap strategy, focusing on mid and small-cap companies positioned to transition into the large and mid-cap segments.

PMS Scheme Ratings are driven by IME’s Proprietary Scheme Rating Methodology, which takes into account our ratings of the Scheme’s investment strategy, its maturity, the investment team, and our separate rating on the AMC that runs this particular scheme. Our views on each of these individual criteria are available via the IME RMS – which you can view by reaching out to one of our relationship managers (using either the live chat or book appointment feature on this site).

IME View on Sundaram Alternates S.E.L.F

Type: Flexi Cap | GARP | AUM (814 cr) | Inc Date (1 Jun 2010)

Investment Philosophy

Sundaram PMS’s SELF (Sundaram Emerging Leadership Fund) strategy is a mid-cap (stocks less than 50,000 cr mkt cap) with a moderate level of concentration (20-25 stocks). It seeks to invest in companies that have the potential to transition from small-cap > mid-cap > large-cap, with a focus on asset-light and high cash flow generating businesses. The strategy also focuses on 4 specific themes – consumer discretionary, financial services, chemicals & cement.

Sundaram self aims to generate capital appreciation with investment in mid and small cap companies across sectors with around 25 stocks by following its “3Q” approach to stock selection:

  • Quality of business: Scalability, self sustaining business models, Differentiating factors in business
  • Quality of financials: Ability to double earnings in 4-5 years, min-ROIC of 15%, OCF/EBITDA>50%, D/E< 0.5x.
  • Quality of Management: Track record, vision, high sustainable growth, identifying and investing in profitable opportunities, good corporate governance

Trailing Performance

1yr 3yr 5yr Since Inception
Sundaram Alternates S.E.L.F 37.4 18.3 27 17.6
S&P BSE 500 TRI 39.5 19.5 19 13.1
Alpha over Broad Mkt BM -2.1 -1.2 8 4.5
Nifty 500 38.4 18.1 17.5
Alpha over Category BM -1 0.2 9.5

Performance as of: 28-Feb-23 | Inception Date: 01-Jun-10

Fund Managers

Madanagopal Ramu | 3-star rated FM

Fund Manager | 19 yrs Experience | 6 yrs at current firm

Past Experience: Centrum (Analyst), PFC (Project Finance)

Having joined Sundaram as a research analyst in 2010, Madangopal went on to become the Head of Research and co-manager of a number of the Sundaram AMC funds. He joined the PMS division in 2018.

Fee Structure

Fee StructureFee
Fixed Fee Structure2.5
Variable Fee Structures1.5% fixed + 20% above 10% hurdle
Exit Fees1yr(1%)


AMC: Sundaram Alternates PMS (click link for detailed AMC review)

Not a top recommendation due to being an AMC-driven PMS: Sundaram Alternates PMS is a mature PMS provider and with a known specialisation in small-and-mid caps. While it is slightly more differentiated than some of its larger AMC-founded PMS peers, it does suffer from AMC-promoted PMS ailments (PMS as an add-on instead of a clearly segregated business unit, churn in the investment team, a lack of skin in the game for the CIO and typically loosely defined investment philosophies), which is why we typically prefer owner-managed PMS providers instead. However, it does have its own positives- (a) long-track records of core portfolios -- each of which has over a decade of performance (b) differentiation in terms of mid-and-small caps (c) more PMS-like strategies - higher concentrations & differentiated portfolios.

AMC Rating

3 of 5 stars

AMC Pedigree

3 of 5 stars

AMC Size

4 of 5 stars

Team Pedigree

2 of 5 stars

Inv Philosophy

3 of 5 stars


3 of 5 stars

Get substantially greater insights by connecting with us!

Details shared on the public website, are only a short snapshot of the more detailed analysis that resides in our Proprietary Research Management Solution (RMS) – A proprietary cloud-based tool, that ensures that the unbiased research insights of our central research team are shared directly with investors.

Our RMS allows us to operate with a level of transparency, ethics & consistency of insights, that is unparrarelled in the industry. Our RM’s will help showcase the PMS/AIF options that are the most suited for your unique requirements.

Download Sample RMS Reports: AMC View | Scheme Comparison

Note: PMS AMC & Scheme Reviews and Ratings are based on IME Capital’s Proprietary Review and Rating Methodology (read more here: AMC Rating & Scheme Ratings). These reflect the unbiased views of our central research team, based on our assessment of the investment value of these PMS/AIF strategies for our investors. We follow a highly stringent rating-criteria, where approximately 50% of PMS AMC’s & strategies would be rated 2-star or below (this is not meant to indicate that these funds are not investment-worthy, but that they do not currently fulfill the requirements we focus on for recommending funds to our investors — based on our internal views on the merit of the AMC/strategy relative to peers). Reviews & Ratings are primarily based on research of publicly available information (SEBI disclosures, PMS websites, PMS-aggregation platforms, webinar recording, media interviews etc.) and no explicit consent is required from AMCs for the same. While we endeavour to do further due-diligence via direct interactions with the investment teams of AMCs, this is typically restricted to AMC’s that meet our foundational fund selection criteria (reviews on lower-rated AMCs are often based solely on publicly available information). The views reflected in our Reviews & Ratings, are our independent views and may not be shared by the AMC’s and the investment teams. Please read detailed disclaimer for more.