Quest Smart Alpha Sector Rotation
Quest PMS | Equity | | AIFIME's View on Quest Smart Alpha Sector Rotation
Strategy
Open Ended AIF Focused on Sector Rotation
Investment Fund
Quest Smart Alpha Sector Rotation is an open-ended CAT III AIF that employs a flexi-cap approach, typically holding around 20-25 stocks. The fund actively engages in sector rotation, seeking out sectors experiencing tailwinds and avoiding those facing headwinds.
Fund's Strategy View
The fund would be focused on sector & stock rotation as key strategy trying to identify the right sectors & company at right time and have concentrated exposure in them. The fund has a minimum requirement of 3 sectoral themes at any point of time, with a chance 1 or 2 emerging theme which could be added. The fund can also take aggressive cash calls accordingly to the fund manager’s view on the market.
Fund Performance
We refrain from evaluating the fund since it is yet to mature (less than 5 years).
IME's View on Quest PMS
View on AMC
Quest AMC, founded by Ajay and Bharat Sheth, has added Aniruddha Sarkar to their team from IIFL. The AMC has all the ingredients - equity pedigree, experienced team, scale, well-articulated flexible philosophy and good performance track record. Investors, specifically looking for a sector rotation investment approach, could consider the AMC.
AMC's Pedigree
Quest was established in 1987 as an equity research house specialising in midcap and smallcap companies. They launched their Portfolio Management Services (PMS) in 2007 and have over 15+ years of experience managing investor money in Indian equities. They have remained focused on equities without diversifying into other business lines.
AMC Team
The Quest investment team is led by co-founder Bharat Sheth, with over 25 years of investment experience at Quest. The stability of the investment philosophy is supported by having a co-founder as the CIO. Aniruddha Sarkar, the Fund Manager, has a strong track record at IIFL and works closely with Sheth in the investment decision process. The key risk is the departure of Aniruddha, who has been a good addition to the team, given his lack of ownership in the firm.
Investment Philosophy
Quest Investment Advisors follows a multi-pronged investment approach, summarised by the acronym "QUEST" - Quality, Earnings, Sector Rotation and Timing. They employ a blend of value and growth investing styles, seeking mispriced opportunities in both segments of the market.
Investment Philosophy
Quest Smart Alpha Sector Rotation is a concentrated multi-cap strategy that actively rotates across sectors by identifying a limited number of high-conviction themes at any point in time. The strategy is built on the belief that sector leadership changes across market cycles and that timely sector and stock rotation is a key driver of alpha.
Rationale for Sector Rotation
- Sector leaders change with economic and earnings cycles, creating repeated re-rating opportunities
- Correct sector identification helps capture both earnings upcycles and valuation expansion
- Typical holding period for a sector or theme ranges between 6–18 months
Sector & Company Selection
- Sector Calls: Driven by a combination of macro trends, industry dynamics, management commentary, financial performance, and valuations; sector selection contributes ~10–20% of alpha
- Company Selection: Primary source of value-add, as stock performance within a sector varies meaningfully based on fundamentals and positioning
- Rotation Discipline: Continuous evaluation of both sectors and individual stocks as cycles evolve
Exit Philosophy
- Exit decisions are as critical as entry points
- Sectors are exited when valuations become stretched or the earnings cycle peaks
Portfolio Construction
Structure
- Themes: Limited to 4 themes at any point in time (each theme may span multiple sub-sectors)
- Holdings: 3–5 stocks per theme, resulting in a 15–20 stock portfolio
- Cash Calls: Tactical cash allocation permitted, up to 50%
Portfolio Character: The strategy follows an aggressive portfolio construction approach, with high conviction theme concentration and flexibility to hold meaningful cash. Performance outcomes are therefore closely linked to the team’s consistency in identifying and rotating themes correctly.
Investment Strategy
Current Themes
-
Agri Economy Recovery:
Rising farmer disposable income driven by food inflation and fertiliser subsidies
Sub-sectors: Agri-chemicals, farm equipment (tractors), FMCG -
India Manufacturing:
Beneficiaries of PLI-led domestic manufacturing push
Sub-sectors: Defence, white goods, auto ancillaries -
Energy Security:
Electrification and industrialisation-led demand growth
Sub-sectors: Power generation, solar, hydrogen, power equipment suppliers - Fourth Theme: Currently under evaluation
AMC Background
Quest was set up in the 1980s by Ajay Sheth as an institutional equity research firm with a strong focus on small and mid-cap stocks. Building on its deep research heritage, the firm launched its PMS business in 2007 and has since scaled into one of the larger PMS houses in India, typically ranking in the top 10–20 by scale.
Quest brings over three decades of experience in listed Indian equities, with a long-standing focus on small and mid-caps. The investment team is anchored by co-founder and CIO Bharat Sheth, who brings over 25 years of hands-on investment management experience. The presence of a founder-CIO provides stability and continuity to the firm’s investment philosophy and processes.
Investment Philosophy
Quest follows a principle-driven investment philosophy focused on owning high-quality businesses with strong management, scalable growth opportunities, sound financials, and reasonable valuations, with an explicit emphasis on downside protection.
Core Investment Principles
- Management: Unquestionable integrity, governance, and execution capability
- Business Quality: Leadership position, pricing power, and non–“me too” models
- Profitability: Strong and improving ROE with stable or expanding margins
- Scalability: Exponential growth potential driven by large addressable markets
- Financial Strength: Strong cash flows, resilient balance sheets, and below-industry leverage
- Valuation: Adequate margin of safety embedded in entry price
Portfolio Construction
Portfolio construction is market-cap and sector agnostic, combining top-down sectoral insights with bottom-up stock selection. The team remains agile across cycles, actively rotating across sectors and managing cash levels to take advantage of market volatility, with the objective of delivering superior risk-adjusted returns.
Barbell Portfolio Structure
- Growth Stocks (35–45%): Cycle-resistant businesses (e.g. financials, NBFCs, consumer discretionary) with high EPS growth and high ROCE
- Re-rating Stocks (35–45%): Companies in expansion or disruption phases (technology, chemicals, pharma, select consumer discretionary) with improving ROEs and mid-teen EPS growth
- Value Stocks (15–25%): Downcycle sectors (capital goods, autos, cement, telecom) available at deep value with low-teen ROE/ROCE and earnings recovery potential
Portfolio Philosophy: The barbell approach allows Quess to participate in long-term value creation through growth companies while simultaneously capturing value discovery opportunities during cyclical downturns.
Suitable For
Investors seeking an established, research-driven investment manager with the flexibility to navigate multiple market cycles through a balanced growth-and-value portfolio construction approach.
Trailing Performance
| 1yr | 3yr | 5yr | Since Inception | |
|---|---|---|---|---|
| Quest Smart Alpha Sector Rotation | -4.8 | 15.4 | 15.8 | |
| S&P BSE 500 | 4.9 | 14.6 | 16.27 | |
| Alpha over Broad Mkt BM | -9.7 | 0.8 | -0.5 |
Performance as of: 30-Nov-25 | Inception Date: 01-May-22 | Performance are post-fees, pre-taxes. Global funds denominated in USD or fund currency.
Investment team
Bharat Sheth | 5-star rated FM
Head Equities | 46 yrs Experience | 32 yrs at current firm
Bharat Sheth is a highly seasoned & respected investment professional, having spearheaded the growth of Quest's advisory & PMS business over the past 25 years. Being part of the core founding team, he has provided the much-needed stability and thought leadership that has helped Quest grow into one of the larger PMS providers in India.
Aniruddha Sarkar | 4-star rated FM
CIO | 17 yrs Experience | 6 yrs at current firm
Past Experience: IIFL AMC (FM)
Aniruddha joined Quest in Feb-2020, after a successful stint of over 10 years at IIFL across various roles including Fund Manager for the MF & PMS and as a research analyst.
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