Moneylife Prime

Scheme Rating

IME Scheme Rating

The Scheme does not meet our selection criteria at this time

Not a recommended fund: This is not a recommended fund, primarily because the AMC does not meet our selection criteria. We believe that there are better fund houses to invest in, within the Indian mutual fund universe.

IME Strategy Rating

Unclear Strategy: Aims at generating reasonable return with low portfolio volatility and low downside risk.

PMS Scheme Ratings are driven by IME’s Proprietary Scheme Rating Methodology, which takes into account our ratings of the Scheme’s investment strategy, its maturity, the investment team, and our separate rating on the AMC that runs this particular scheme. Our views on each of these individual criteria are available via the IME RMS – which you can view by reaching out to one of our relationship managers (using either the live chat or book appointment feature on this site).

IME View on Moneylife Prime

Type: Flexi Cap | GARP | AUM (78.4 cr) | Inc Date (02 Dec 2019)

Moneylife MAS Prime- Investment Strategy

MAS Prime is a multi-cap strategy that aims to generate a reasonable return with low volatility and low downside risk. Corpus will be invested in listed quality equities, with secondary allocation to liquid funds and derivatives.

Trailing Performance

1yr 3yr 5yr Since Inception
Moneylife Prime 53.7 18 18
S&P BSE 500 TRI 38.6 20.5 16.6
Alpha over Broad Mkt BM 15.1 -2.5 1.4
Nifty 500 38 19.3
Alpha over Category BM 15.7 -1.3

Performance as of: 30-Apr-24 | Inception Date: 02-Dec-19

Fund Managers

Debashis Basu | 3-star rated FM

Principal Officer | 33 yrs Experience | 13 yrs at current firm

Past Experience: Founder, Editor & Publisher (Moneylife – Personal Finance Magazine), Associate Editor, Business Today (India Today)

Despite the well-known investigative journalism work around Harshah Mehta’s scam in the early 1990s, Debashis Basu and his partner Sucheta Dalal have only a moderate level of actual fund management experience.

Fee Structure

Fee StructureFee
Fixed Fee Structure
Variable Fee Structures0% fixed + 20% above 10% hurdle
Exit Fees


AMC: Moneylife PMS (click link for detailed AMC review)

Not a recommended AMC: Moneylife PMS is at too nascent a stage to recommend investments. Additionally, the lack of an established investment team or an investment process with an established track record, are additional concerns apart from the nascency of the business.

Moneylife PMS does not meet our criteria for PMS AMC Selection at this time. Understand our AMC rating criteria at AMC Rating Criteria or contact us via the LiveChat to learn more.