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Birla AMC Select Sector

AUM (332 cr) | Inc Date (6-Oct-2009)

Scheme Rating

IME Scheme Rating

3 of 5 stars

Typically we are not in favour of PMSs offered by Mutual Fund AMC’s. While they can scale, built on their experience in managing mutual fund assets & substantial distribution strengths, the stability of the core investment team & investment processes can suffer due to FM churn (which is where we prefer promoter-manager-driven PMS’s).

IME Strategy Rating

3 of 5 stars

Concentrated Approach (25-30 stocks) with 80% of the the portfolio invested in 4-6 sectors (that can grow faster than GDP). While we like the concept of a focused sector approach, we would have preferred a more concentrated approach than the defined 80% of the portfolio to be invested in 4-6 sectors (which is not truly concentrated, especially in some of the larger sector definitions).

AMC Rating

3 of 5 stars

AMC: Birla AMC PMS (click link for detailed AMC review)

Birla AMC PMS faces challenges common to large MF-driven PMS firms, such as PMS being treated as an add-on rather than a separate business, high turnover in the investment team, lack of commitment from the CIO, and vague investment strategies. Despite the distribution advantages of the AMC and research resources, MF-driven PMSs usually do not match the success of CIO-led PMS firms.

PMS Scheme Ratings are driven by IME’s Proprietary Scheme Rating Methodology, which takes into account our ratings of the Scheme’s investment strategy, its maturity, the investment team, and our separate rating on the AMC that runs this particular scheme. Our views on each of these individual criteria are available via the IME RMS – which you can view by reaching out to one of our relationship managers (using either the live chat or book appointment feature on this site).

Aditya Birla Capital Select Sector Portfolio- Investment Strategy

Aims to invest in India growth story by focusing on sectors with strong operating dynamics and growth visibility

Birla PMS’s Select Sector Portfolio follows a focused approach (80% of the portfolio to be invested in 4-6 sectors) of investing in sectors with strong operating dynamics and growth visibility, that are core to the India growth story.

Investment Philosophy 

Top-Down

Top-down approach focuses on identifying recurring winners that have consistently created value. The philosophy identifies sectors that grow faster than the GDP. 

Companies that are identified through top-down approach operate in favourable industries and have the potential for consistent profitability (reflecting in return ratios such as ROEs and ROCEs)

Bottom-Up

Bottom-up approach is used to identify misprice companies and buy them at a discount to the fundamental value. This approach uses pitroski score and focusses on extensive fundamental research (company strategy, management and execution)

Investment Process 

  1. Track the Investment Universe on a monthly basis (by applying Quantitative Screeners & IP) tracking [Recurring Winner, Piotronski Score, ROE & D/E  Filters]
  2. Reject 80% of the companies which do not filter through the screeners. (using an Extensive Fundamental Research)  by checking  [Management meetings, Dealer/channel checks, Plant/ Factory visits]
  3. Around half of remaining companies pass this filter (Value investing & Portfolio optimisation) looking at [Valuation Screener, Potential upside of 100% in 3-4 years]
  4. Select 25-30 quality companies with high growth and potential upside. 

Trailing Performance

1yr 3yr 5yr Since Inception
Birla AMC Select Sector 15.9 23.6 32.9 17
S&P BSE 500 4.5 13.7 22.2 12.9
Alpha over Broad Mkt BM 11.4 9.9 10.7 4.1

Performance as of: 30-Apr-25 | Inception Date: 06-Oct-09

Fund Managers

Dhaval Mehta | 2-star rated FM

FM | 18 yrs Experience

Past Experience: ASK AMC, Emkay Global, Ventura Securities, Infosys

Dhaval Mehta Has 9+ years of experience in equity research and portfolio management. Dhaval’s main domain expertise is in Consumer Staples & Discretionary, Retail, Building Material, Cement and Media sector. Prior to joining Aditya Birla AMC, he has worked with ASK Investment Managers as Portfolio Manager and managed assets over $200mn. He has also worked with Emkay Global, Ventura Securities and Infosys.

Salvin Shah | 2-star rated FM

FM | 15 yrs Experience | 3 yrs at current firm

Past Experience: Sanctum, Edelweiss Securities & Athena Investment Management

Salvin Shah Has 9+ years in Portfolio Management and Equity Research, He has extensive experience in managing Indian Equities. He has been successful at identifying themes and stocks at a very early stage which has resulted in multi-bagger returns for the investors. Prior to joining Aditya Birla AMC, he worked with Sanctum Wealth Management as Co-fund Manager in their PMS business. Before Sanctum, Salvin was a part of equity research team at Edelweiss Securities and Athena Investment Management.

Fee Structure

Fee Structure Fee
Fixed Fee Structure 2.5
Variable Fee Structures 1% fixed + 20% above 12% hurdle
Exit Fees 1yr(3%), 2yr(2%)

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