360ONE Phoenix

360ONE PMS | Equity | | PMS

IME's View on 360ONE Phoenix

Strategy

Growth through disruption trends.

Investment Fund

The Fund is currently in its early stages of development, and we are exercising prudence by opting to observe its performance over a more extended timeframe. Despite this, the fund has exhibited strong performance since its inception.

Fund's Strategy View

The Strategy has a focused investment approach towards companies & sectors that are benefiting from underlying consumerism and consolidation brought about by a variety of different disruptions. This is a Flexi-Cap strategy, which fits well within 360ONEs known area of expertise. The investment strategy is to invest in a portfolio following the SCDV framework (Secular, Cyclical, Defensives, Value Trap) wherein it invests in businesses having long-term track records where profitability and growth may have been impacted by short-term cycles.

Fund Performance

We refrain from evaluating the fund since it is yet to mature (less than 5 years).

IME's View on 360ONE PMS

View on AMC

360ONE, supported by a reputable financial house with expertise in wealth management and broking, is expanding into asset management. Despite not having a rigid investment philosophy, their experienced team has achieved strong investment performance.

AMC's Pedigree

360ONE is a large wealth management and brokerage firm in India with a strong focus on hiring experienced professionals to drive business growth. Their generous ESOP structures incentivize these professionals to stay long-term, mitigating concerns of manager churn typically seen in non-founder-driven PMS houses.

AMC Team

360ONE PMS has a strong investment team led by Anup Maheshwari, a former CIO of DSP MF and a well-known equity fund manager. Anup is now part of the founding team with a stake in the AMC. The core team of Anup is supported by a team of fund managers and analysts.

Investment Philosophy

360ONE's Investment Philosophy categorizes companies into Secular, Cyclical, Defensive, and Value Traps based on earnings growth and ROEs. The core portfolio mainly comprises companies in the secular bucket, while the tactical part includes investments from the cyclical or defensive buckets.

360ONE Phoenix PMS - Investment Strategy ​

360 ONE Phoenix Portfolio follows a turnaround investing strategy, focusing on businesses that have temporarily lost profitability due to economic, regulatory, or structural changes but possess strong fundamentals and growth potential. The strategy aims to capture value creation during recovery phases, generating long-term capital appreciation.

SCDV Framework

360ONE's investment strategy is to invest in a portfolio following their 'SCDV' framework, wherein a large proportion of the portfolio is invested in high quality secular growth companies for long term compounding. The remaining allocation (tactical) is across quality cyclicals and defensives.

  • Secular: defined as high earnings growth (>15%) and high ROEs (>15%)
  • Cyclical: defined as high earnings growth (>15%) but lower ROEs (<15%)
  • Defensive: defined as lower earnings growths (<15%) but high ROEs (>15%)
  • Value Traps: defined as low earnings growth (<15%) and low ROEs (<15%)
Seasoned CIO Anup Maheshwari Anup Maheshwari comes with 25+ years of investment experience. Prior to 360ONE, he was designated as the Chief Investment Officer, Equities at both DSP BlackRock Investment Managers and briefly at HSBC Asset Management.

Core Investment Approach

Investing in Turnaround Cycles:

  • Identifies businesses undergoing temporary disruptions (e.g., weak economic cycles, regulatory shifts, industry downturns).
  • Targets companies with proven track records and strong management, poised for a turnaround.

Stages of Turnaround Investing:

  • Turnaround Event: Business restructuring, new management, better capital allocation, or industry recovery.
  • Improving Fundamentals: Enhanced margins, higher earnings growth (ROE, ROCE), and a healthier balance sheet.
  • Value Creation & Re-Rating: Market recognizes turnaround, leading to stock price appreciation.

Stock Selection Criteria:

  • Historical Profitability & Capital Efficiency: ROE > 15%.
  • Trading Below Historical Valuations: Stocks at discounts to historical price multiples.
  • Management or Ownership Changes: Businesses undergoing leadership restructuring or mergers/acquisitions.
  • Governance & Forensic Screening: Ensures investment in financially sound companies

Trailing Performance

1yr3yr5yrSince Inception
360ONE Phoenix-8.52019.4
S&P BSE 500-6.614.717
Alpha over Broad Mkt BM-1.95.32.4

Performance as of: 30-Sep-25 | Inception Date: 28-Jan-21 | Performance are post-fees, pre-taxes. Global funds denominated in USD or fund currency.

Investment team

Anup Maheshwari | 5-star rated FM

Co-Founder & CIO | 29 yrs Experience | 8 yrs at current firm

Past Experience: CIO (DSP BlackRock Investment Managers)

Anup brings with him 26 years of investmentexperience. He joined 360ONE AMC in 2018. Prior to 360ONE AMC, he was associated with DSP BlackRock since 1997 and was last designated as CIO, Equities. He managed DSP BlackRock's India funds for 18 years (May 2001-June 2018). For a briefperiod between December 2005 and May 2006,he was the CIO at HSBC Asset Managementbefore returning to DSP BlackRock. Anup Maheshwari is an alumnus of IIM Lucknow.

Mehul Jani | 4-star rated FM

Fund Manager | 22 yrs Experience | 8 yrs at current firm

Past Experience: Fund Manager and Analyst (DSP BlackRock Investment), Associate (Morgan Stanley)

Mehul Jain is currently a Fund Manager at 360ONE AMC. Prior to 360ONE AMC, he was a Fund Manager and Analyst at DSP BlackRock.He joined DSP BlackRock in Oct 2018 as an Analyst in the Equities Team. He began his career in 2004 at Morgan Stanley Plc, London as an Associate working with structured product valuations and fund derivatives. Mehul Jani is a CFA Charterholder and holds an MSc in Banking and International Finance.

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