NJ Advisory PMS

PMS Rating

IME PMS Rating

AMC does not meet our selection criteria at this time

Not a recommended AMC: NJ has managed to scale its PMS business primarily on the back of its access to one of the largest distribution networks in India. However, with an extremely limited investment pedigree (at the group or fund manager level) this is a PMS that we would recommend that investors stay away from.

The PMS/AIF AMC Rating is derived on the basis of our analysis on 5 key qualitative parameters that we use to analyse the quality of a PMS/AIF Provider. These include an assessment of the size of the AMC, the pedigree of the AMC, the pedigree of the team, the value of the investment philosophy & the level of differentiation. These insights of our central research team are documented in the IME RMS, and can be accessed during a consultation call with an IME PMS specialist.

PMS Background

Discretionary AUM (2637cr) | Promoter Category ()

PMS Background

NJ Advisory PMS is the PMS arm of the formidable NJ Group (one of the largest MF distributors in India). Backed by its formidable distribution strength, NJ Advisory has managed to scale its PMS offerings to a top-20 ranking in the Indian PMS industry.

PMS Investment Philosophy

NJ Advisory PMS does not have a clearly defined investment philosophy, that drives investment style across all their funds. Instead, the investment philsophy is more driven at a strategy level.

Inv Team

Investment Team

Rajiv Shastri | 2-star rated FM

CEO | 24 yrs Experience | 3 yrs at current firm

Rajiv Shastri’s 20 years of experience comes from various hats he has put on in the past. The experience includes being a debt FM, CEO at AMCs, operating as a consultant and as a columnist. We are concerned about the lack of a long FM stint in any of the previous roles.

Viral Shah | 2-star rated FM

Fund Manager

Mr. Viral Shah. He has close to 20 years of experience in Investments research and funds management. He has been associated with the group since the last 17 years. He has been responsible for setting up and running the funds management practice at NJPMS since 2010. He’s also the Principal officer for the business. He specializes in building and running Quantitative and Rules Based investment models and products that have been running at NJPMS since its inception. His analytical bent of mind and his capability to setup models for Rules based investment has been very useful in creating a robust investment process as a part of the business. The unique product range that he’s spearheaded in terms of launch and management have been hailed as unique and have helped NJPMS create a separate space for itself.

PMS/AIF Schemes

PMS & Listed Equity AIF Schemes

Scheme Category Style 1 yr 3 yr 5 yr Since Inc
NJ Advisory Bluechip Large & Midcap GARP 28.5 17.3 17.9 15

Returns as of 28-Feb-24.

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Our RMS allows us to operate with a level of transparency, ethics & consistency of insights, that is unparrarelled in the industry. Our RM’s will help showcase the PMS/AIF options that are the most suited for your unique requirements.

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Note: PMS AMC & Scheme Reviews and Ratings are based on IME Capital’s Proprietary Review and Rating Methodology (read more here: AMC Rating & Scheme Ratings). These reflect the unbiased views of our central research team, based on our assessment of the investment value of these PMS/AIF strategies for our investors. We follow a highly stringent rating-criteria, where approximately 50% of PMS AMC’s & strategies would be rated 2-star or below (this is not meant to indicate that these funds are not investment-worthy, but that they do not currently fulfill the requirements we focus on for recommending funds to our investors — based on our internal views on the merit of the AMC/strategy relative to peers). Reviews & Ratings are primarily based on research of publicly available information (SEBI disclosures, PMS websites, PMS-aggregation platforms, webinar recording, media interviews etc.) and no explicit consent is required from AMCs for the same. While we endeavour to do further due-diligence via direct interactions with the investment teams of AMCs, this is typically restricted to AMC’s that meet our foundational fund selection criteria (reviews on lower-rated AMCs are often based solely on publicly available information). The views reflected in our Reviews & Ratings, are our independent views and may not be shared by the AMC’s and the investment teams. Please read detailed disclaimer for more.