PMS Rating

IME PMS Rating

3 of 5 stars

Not a top recommendation due to being an AMC-driven PMS: Axis AMC PMS suffers from the common ailments of large AMC driven PMS houses (PMS as an add-on instead of a clearly segregated business unit, churn in the investment team, a lack of skin in the game for the CIO and typically loosely defined investment philosophies). While the distribution strengths of the AMC can help the PMS scale and there are benefits of research access, most AMC driven PMS's cannot compare to strong CIO-cum-founder driven PMS houses.

The PMS/AIF AMC Rating is derived on the basis of our analysis on 5 key qualitative parameters that we use to analyse the quality of a PMS/AIF Provider. These include an assessment of the size of the AMC, the pedigree of the AMC, the pedigree of the team, the value of the investment philosophy & the level of differentiation. These insights of our central research team are documented in the IME RMS, and can be accessed during a consultation call with an IME PMS specialist.

PMS Background

Discretionary AUM (1208cr) | Promoter Category ()

PMS Background

As part of one of the larger Mutual Fund Houses, Axis AMC PMS benefits from the substantial research, broker & corporate access and distribution strengths of the Mutual Fund.

PMS Investment Philosophy

Axis strategies focus on strong Brands. Their strategies ‘Axis Brand Equity Portfolio’ and ‘Axis Core and Satellite Portfolio’ are built on brands. 

They believe brands create bargaining power. They invest in companies with a strong brand which creates a competitive moat. Axis focuses on products/services with strong IP, marketing, and innovation. This helps make a strong brand which in turn creates a bargaining power.

Key aspects such as strong bargaining & pricing power, increasing economies to scale, high barriers to entry, and the presence in under-penetrated markets lead to superior returns, superior growth which in turn lead to higher investor returns over business cycle. 

Inv Team

Investment Team

Hitesh Zaveri | 4-star rated FM

Head – Listed Equity Alternatives | 24 yrs Experience | 2 yrs at current firm

Past Experience: Plutus Capital, OSF Capital, Birla AMC, Enam AMC

Hitesh Zaveri joined Axis AMC in 2022 as SVP & Head – Listed Equity Alternatives. He is responsible for managing the Axis PMS portfolios along with relevant CAT-3 AIF strategies. Hitesh has over 25 years of experience in portfolio management, investment banking and equity research. Prior to joining Axis AMC, he served as Head of Investments in the PMS business at Aditya Birla Mutual Fund. He has pursued his MBA from Mumbai University, and has also completed a few programs from the Harvard Business School and from The Wharton School.

PMS/AIF Schemes

PMS & Listed Equity AIF Schemes

Scheme Category Style 1 yr 3 yr 5 yr Since Inc
Axis AMC Core & Satellite Large & Midcap GARP 26.9 15 15.5
Axis AMC Brand Equity Consumer Sectoral 29.2 14.8 15.7 12.8

Returns as of 31-May-24.

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Details shared above, are only a short-snapshot of the more detailed analysis that resides in IME’s Proprietary RMS (Research Management Solution).

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