Axis AMC PMS Recommendation & Review

IME Rating

IME PMS Rating

Axis AMC PMS faces common issues found in large MF-driven PMS firms, such as PMS being treated as an add-on instead of a separate business unit, high turnover in the investment team, lack of commitment from the CIO, and vague investment philosophies. While the AMC's distribution abilities can aid in scaling the PMS and provide research access, it is often not as strong as founder-driven PMS firms with a dedicated CIO.

The PMS/AIF AMC Rating is derived on the basis of our analysis on 5 key qualitative parameters that we use to analyse the quality of a PMS/AIF Provider. These include an assessment of the size of the AMC, the pedigree of the AMC, the pedigree of the team, the value of the investment philosophy & the level of differentiation. These insights of our central research team are documented in the IME RMS, and can be accessed during a consultation call with an IME PMS specialist.

.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"] { grid-template-columns: minmax(0, 0.215fr) minmax(0, 0.785fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 }  .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; } .tb-rating{position:relative;white-space:nowrap;color:#c1c1c1;font-size:1.3em;line-height:1.3}.tb-rating__container{position:relative;display:inline-block}.tb-rating__star{display:inline-block;position:relative}.tb-rating__star::before{content:attr(data-star);display:inline-block;clear:both}.tb-rating__rating{position:absolute;left:0;display:inline-block;overflow:hidden;white-space:nowrap}.tb-rating__rating::after{content:attr(data-star)}html[dir="rtl"] .tb-rating__rating{left:auto;right:0}.tb-rating--left{text-align:left}.tb-rating--right{text-align:right}.tb-rating--center{text-align:center}.tb-rating .tb-screen-reader{position:absolute !important;height:1px;width:1px;overflow:hidden;clip:rect(1px, 1px, 1px, 1px)}.tb-rating__rating{color:#e4cc29} .tb-rating[data-toolset-blocks-star-rating="3f19721163f036959c5fe20dedc62798"] { font-family: dashicons, sans-serif;; } .tb-rating[data-toolset-blocks-star-rating="3f19721163f036959c5fe20dedc62798"] .tb-rating__star:before { content: '\f155'; } .tb-rating[data-toolset-blocks-star-rating="3f19721163f036959c5fe20dedc62798"] .tb-rating__rating:after { color: rgba( 56, 118, 28, 1 );content: '\f155\f155\f155\f155\f155'; } @media only screen and (max-width: 781px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"] { grid-template-columns: minmax(0, 0.5fr) minmax(0, 0.5fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 }  .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; } .tb-rating{position:relative;white-space:nowrap;color:#c1c1c1;font-size:1.3em;line-height:1.3}.tb-rating__container{position:relative;display:inline-block}.tb-rating__star{display:inline-block;position:relative}.tb-rating__star::before{content:attr(data-star);display:inline-block;clear:both}.tb-rating__rating{position:absolute;left:0;display:inline-block;overflow:hidden;white-space:nowrap}.tb-rating__rating::after{content:attr(data-star)}html[dir="rtl"] .tb-rating__rating{left:auto;right:0}.tb-rating--left{text-align:left}.tb-rating--right{text-align:right}.tb-rating--center{text-align:center}.tb-rating .tb-screen-reader{position:absolute !important;height:1px;width:1px;overflow:hidden;clip:rect(1px, 1px, 1px, 1px)}.tb-rating__rating{color:#e4cc29} } @media only screen and (max-width: 599px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"] { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="52f5fea9afc631d156f5201037a04f33"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 }  .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; } .tb-rating{position:relative;white-space:nowrap;color:#c1c1c1;font-size:1.3em;line-height:1.3}.tb-rating__container{position:relative;display:inline-block}.tb-rating__star{display:inline-block;position:relative}.tb-rating__star::before{content:attr(data-star);display:inline-block;clear:both}.tb-rating__rating{position:absolute;left:0;display:inline-block;overflow:hidden;white-space:nowrap}.tb-rating__rating::after{content:attr(data-star)}html[dir="rtl"] .tb-rating__rating{left:auto;right:0}.tb-rating--left{text-align:left}.tb-rating--right{text-align:right}.tb-rating--center{text-align:center}.tb-rating .tb-screen-reader{position:absolute !important;height:1px;width:1px;overflow:hidden;clip:rect(1px, 1px, 1px, 1px)}.tb-rating__rating{color:#e4cc29} } 

PMS Background

As part of one of the larger Mutual Fund Houses, Axis AMC PMS benefits from the substantial research, broker & corporate access and distribution strengths of the Mutual Fund.

Large AMC Driven PMS House Axis AMC has a strong distribution that can aid PMS, it also benefits from the research process. However, their pedigree is built on their experience in managing Mutual Fund. The pedigree of an AMC driven PMS does not compare to an investor-cum-promoter driven PMS.

PMS Investment Philosophy

Axis strategies focus on strong Brands. Their strategies ‘Axis Brand Equity Portfolio’ and ‘Axis Core and Satellite Portfolio’ are built on brands.

They believe brands create bargaining power. They invest in companies with a strong brand which creates a competitive moat. Axis focuses on products/services with strong IP, marketing, and innovation. This helps make a strong brand which in turn creates a bargaining power.

Key aspects such as strong bargaining & pricing power, increasing economies to scale, high barriers to entry, and the presence in under-penetrated markets lead to superior returns, superior growth which in turn lead to higher investor returns over business cycle.

Focuses on Thematic investing Axis's strategies revolve around investing in companies that have a strong brand which they believe to have comparatively lower risk and strong competitive moat. Strong Brands create a bargaining power which in overall lead to higher investor return.

Suitable For Investor's seeking the comfort of investing with an established and large brand, but desiring higher risk-returns than MF strategies.

Investment Team

Hitesh Zaveri | 4-star rated FM

Head – Listed Equity Alternatives | 25 yrs Experience | 3 yrs at current firm

Past Experience: Plutus Capital, OSF Capital, Birla AMC, Enam AMC

Hitesh Zaveri joined Axis AMC in 2022 as SVP & Head – Listed Equity Alternatives. He is responsible for managing the Axis PMS portfolios along with relevant CAT-3 AIF strategies. Hitesh has over 25 years of experience in portfolio management, investment banking and equity research. Prior to joining Axis AMC, he served as Head of Investments in the PMS business at Aditya Birla Mutual Fund. He has pursued his MBA from Mumbai University, and has also completed a few programs from the Harvard Business School and from The Wharton School.

PMS & Listed Equity AIF Schemes

Scheme	Category	1 yr	3 yr	5 yr	Since Inc
Axis AMC Core & Satellite	Large & Midcap	-0.1	12.1	13.6	13.2
Axis AMC Brand Equity	Consumer	2.1	10.7	13.4	11.3

Returns as of 31-Jan-25

Free 30-Day Trial of the IME RMS

Details shared above, are only a short-snapshot of the more detailed analysis that resides in IME’s Proprietary RMS (Research Management Solution).

The IME RMS is the first tool ever, to give investors direct access to the insights of the central research team. Investors gain direct access to our ratings, rating rationales & analysis across thousands of funds (MFs, PMSs, AIFs, Global funds), asset classes, categories & more.

Learn More

IME RMS Demo

Note: PMS AMC & Scheme Reviews and Ratings are based on IME Capital’s Proprietary Review and Rating Methodology (read more here: AMC Rating & Scheme Ratings). These reflect the unbiased views of our central research team, based on our assessment of the investment value of these PMS/AIF strategies for our investors. We follow a highly stringent rating-criteria, where approximately 50% of PMS AMC’s & strategies would be rated 2-star or below (this is not meant to indicate that these funds are not investment-worthy, but that they do not currently fulfill the requirements we focus on for recommending funds to our investors — based on our internal views on the merit of the AMC/strategy relative to peers). Reviews & Ratings are primarily based on research of publicly available information (SEBI disclosures, PMS websites, PMS-aggregation platforms, webinar recording, media interviews etc.) and no explicit consent is required from AMCs for the same. While we endeavour to do further due-diligence via direct interactions with the investment teams of AMCs, this is typically restricted to AMC’s that meet our foundational fund selection criteria (reviews on lower-rated AMCs are often based solely on publicly available information). The views reflected in our Reviews & Ratings, are our independent views and may not be shared by the AMC’s and the investment teams. Please read detailed disclaimer for more.